tonton
Digital advertising on cusp of tipping point: Media Prima exec
Media Prima content chief Ahmad Izham senses online advertising to take off
Clients no longer see digital as mere add-on but part of comprehensive strategy
Analyst bullish on Catcha Media despite rocky start to year
RHB Research bullish on Catch Media’s future prospects despite the company making an almost RM3-million loss in Q1 2013.
Tonton sees strong mobile growth
The rising popularity of Media Prima Berhad’s online video property, www.tonton.com.my, is validating the company’s decision to go in with both feet into the digital space and not with a gradual approach where investment is justified by market traction. Furthermore, its entry into the mobile space is bearing fruit -- today, out of the 400,000 daily weekday page views, 100,000 originate from mobile devices.
