Digital Marketing
Social media marketing gurus and other mythical creatures
Social media marketing is too new and fast-changing a field to have engendered any real ‘gurus’ – the next time you hear a pitch, play the Chinese Food Mind Games until you get actual business outcomes, suggests A. Asohan.
Asia OnTime in digital advertising partnership with Adstream
Asia OnTime has announced a partnership with Adstream Broadcast and Digital, an advertising workflow and distribution company.
Meltwater amps up Buzz 3.0 for social media marketers
Online intelligence solutions provider Meltwater has announced an upgrade to Meltwater Buzz, its flagship social media marketing suite.
Marketers still struggling with mobile
A new study on behalf of the Festival of Media Asia that will be held at W Singapore- Sentosa Cove from March 3-5, showed that an overwhelming number of Asian marketers believe that mobile will play a major part next year.
Digital interaction data drives marketer spending
According to a study by Infogroup Targeting Solutions and Yesmail Interactive, marketers worldwide are continuing to invest in making sense of the surge of data produced by digital interactions with customers.
SMS ads should be reviewed: Digital agencies
The Malaysian Goverment recently said that a review is necessary for the sending of advertisements via SMS after an outcry from consumers over unsolicited messages sent to their mobile phones.
Auto industry needs to get with online program: Accenture
A global survey of 13,000 drivers in 11 countries by Accenture found that consumers believe the car-buying process would be simpler and quicker if the content on auto industry websites was customized to be more relevant to their specific car-buying preferences.
Google launches AdWords program for Malaysian SMEs
Google Malaysia has launched the Premier SME Partnership Program, designed to bring digital marketing to more Malaysian SMEs by fostering a network of partners dedicated to providing specialized services that help SMEs grow.
Google issues challenge to get certified
Google Malaysia has launched its Malaysia Google Certification Program (GCP) Challenge for search engine marketing platform AdWords in a bid to increase the number of certified professionals in the market.
Helping organizations tackle big data, social media challenges
IBM has unveiled a new digital marketing system and big data software that it claimed were designed to help organizations gain ‘actionable insights’ on the broadest range of data to transform the way they do business with customers, employees and partners.
