Digital Marketing
IPG Mediabrands launches tech solutions hub in Malaysia
Global media holding company IPG Mediabrands has announced the launch of technology services hub, Mediabrands Global Technology Solutions, in Kuala Lumpur.
What is your digital real estate?
What if we could use the same model that we’ve been using in the physical world and extrapolate our approach for a digital world – that brands in the digital ecosystem should treat each new platform as a store?
Making marketing sense of social media
The fact that everyone is talking about social media causes a euphoric rush in the number of brand platforms that are currently trying to capture a share of the available digital real estate. However, when one digs deeper, many are still only treading the surface of what is possible.
g|Malaysia hits town, with mission to 'lift the ecosystem'
The first g|Malaysia conference has kicked off with an expanded focus on developers, marketers and business owners. DNA speaks to Sajith Sivananthan, Google Malaysia country head about the company’s hopes for the local technology eco-system.
Online marketers tracking Google+ developments
Research firm eMarketer calls Google+ 'a sleeper social network'
Google+‘s connections with search engine results pages cited by 56.4% of online marketers as likely to become 'massively influential'
MARKETERS are closely watching the growth of Google+ and its connection to search results, says research firm eMarketer.
Video hasn’t killed the text star yet
A new report by research firm eMarketer has found that use of short-form, written content still outweighs visual assets such as video and photos when it comes to digital marketing efforts.
Business website success through analytics
Google Malaysia country manager Sajith Sivanandan shares some tips on how business website owners can make the best of free analytics tools to the most sales and marketing oomph from their websites.
Effective Measure appoints country manager for Philippines
Digital media planning solutions and online intelligence provider Effective Measure has appointed Maria Rodriguez Java, a 10-year veteran of the digital media industry, as country managing director for the Philippines.
Nusantara invests in clickTRUE’s expansion into Indonesia
Regional online marketing and advertising agency clickTRUE’s expansion into Indonesia has received got a boost with Series A financing led by Nusantara Ventures. clickTRUE Indonesia operates under its parent company clickTRUE Pte Ltd, headquartered in Singapore.
Click-thru rates are misleading marketers: Nielsen
Click-thru rates, one of the most common metric used to trade online advertising, are significantly under-valuing the brand performance of online campaigns, signaling a need for marketers to use other metrics to gauge the effectiveness of online advertising, according to Nielsen.
